Amazon is the largest online shopping site and one of the most widely known e-commerce sites on the Web. It is founded by Jeff Bezos since July 1995. Amazon operates in four international Wed Sides, which include www.amazon.fr, www.amazon.co.uk, www.amazon.de and www.amazon.co.jp. Furthermore, it also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 250,000 movies and entertainment titles and 1 million cast and crew members dating from the birth of firm in 1891 to the present.Today Amazon offers "Earth's Biggest Selection" of nearly everything. It has 35 million customers and lists millions of unique items in categories such as electronics, kitchen and house wares, books, music, DVDs, videos, photography equipment, toys, software, computer and video games, tools and hardware, outdoor living and wireless product.
The main reason that Amazon success is that it strong focuses on customer experience, which is infused throughout all levels of the company and includes all aspects of the buying process. In addition, Amazon.com can let all retailers sell goods remotely by internet, phone or mail order, credit card.
Amazon established separate website at different country, for example, China, Japan, Canada and so on. It provides global shipping and help increase in the profit.
References:
1. http://www.sas.com/success/amazon_personalization.html
2. http://www.truthout.org/article/the-success-amazon-welfare-we-should-know-it
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